LinkedIn is the world’s largest professional network with over 150 million members and growing rapidly. LinkedIn connects you to your trusted contacts and helps you exchange knowledge, ideas, and opportunities with a broader network of professionals.

This LinkedIn Masterclass for Generating Business Leads and Closing Sales has been designed by LinkedIn professionals to help you understand how to use LinkedIn.

Objectives & Outcomes

This course provides you with the best foundation available in all of the main theories, concepts, techniques and application expertise required to effectively develop, plan and implement your LinkedIn campaigns.

During this course you will learn the following:

• You will learn how LinkedIn is now such an integral part of the professional sales and marketing landscape.
• We will help you to create the best profile possible (to attract and generate business traffic)
• How to improve your personal and company brand, awareness, sales and, ultimately, profits.
• How to identify and reach key business decision makers
• How to start conversations through LinkedIn
• How and what to communicate through your LinkedIn community
• Throughout this course you will learn how to engage with your “links” in a meaningful way.

Who Should Attend? 

This course is for both sales and marketing people who need to understand how to use LinkedIn to develop their professional profile.  LinkedIn is the world’s largest social media network for professionals but many people fail to take advantage of the powers that LinkedIn offers.  This course is for people who are finding it increasingly difficult to find new clients and opportunities.  Selling and marketing has rapidly moved online and LinkedIn can be one of your best prospecting tools.  This specialist LinkedIn training focuses directly on how to get more clients and sales prospects.

This course is divided into 4 broad sections, as follows:

Section 1

• Building 100% profile (Recommendations  and Testimonials)
• Setting up and managing the Company Page The 5 methods to develop a personal network of prospects
• Adding Video and Slideware to your profile
• Giving and Getting Recommendations
• How to engage with connections in your Company Page
• Finding and attracting contacts an connections

Section 2

• 6 ways to develop your personal and business network of prospects and 
• Finding and following Companies
• Finding Groups to connect 
• Creating & Adding 
• Populating your 
• Engaging with third-party Groups

Section 3

• Running an Event / Webinar/ Seminar using LinkedIn as the marketing and delivery 
• Promoting your own Event/ Seminar/ 
• Third party app’s that compliment your LinkedIn development efforts

Section 4

• Building a LinkedIn Group (Market research, surveys, branding, profiling, relationship building, local and National visibility within your business 
• Contra / pro bono supplier 
• Tips & Tricks to continue to get the most out of LinkedIn

Assignments:

We include a series of tasks and Workshops to help you fully understand how to actually implement LinkedIn throughout the day.