Develop and Implement Successful online Advertising Campaigns

Statement of AchievementPlease enquire for prices and more information
Duration: 9 Hours
Delivery: Online
Code: DMI006

Develop and Implement Successful online Advertising Campaigns Outline

Affiliate Marketing - After attending this course, participants will have a clear understanding of affiliate marketing.  You should understand how affiliate marketing can become a vital and rewarding part of your overall digital marketing strategy.

 

Digital Marketing Uncovered - After attending this course, you will have a clear and concise understanding of the changes that are taking place in marketing and how digital is affecting just about all aspects of marketing decision making.   You will understand how digital marketing must become a vital part of your overall marketing mix.

 

Display & Banner Advertising - This course is for both advertisers and publishers.  We will be showing you how online banner and display advertising operates and how you can take advantage of this market for your business.  Whether you are a publisher (ie you own a web site with large volumes of traffic) or an advertiser (ie you want to understand how to advertise on third-party web sites and which ones to target), this course explains how to take advantage of this expanding market.

Maximum Completion Time: 18 Weeks


Lesson Structure

1) Affiliate Marketing

  • What is affiliate marketing? Definitions
  • Where do it sit as a part of the online marketing mix?
  • What is an affiliate?
  • Who is the merchant?
  • The affiliate network
  • Tracking technology
  • Affiliate marketing SWOT
  • Advertiser benefits
  • Affiliate marketing safeguards
  • Advertiser questions
  • Research
  • Constructing your affiliate programme
  • Options, Payments & Commissions
  • 10 steps to affiliate success
  • Setting up your affiliate account
  • Affiliate platform functionality
  • Strategic search affiliates
  • Affiliate examples
  • What else can an affiliate network offer?
  • The future

 

2) Digital Marketing Uncovered

 

  • Strategies in Digital Marketing
  • Aligning Internet with Business Objectives
  • Examples of Great Case Studies
  • User Behaviour & Navigation
  • Branding and User Experience
  • Developing a digital plan

 

3) Display & Banner Advertising

 

  • Display Advertising Overview
  • Summary of top advertisers
  • Overview of advertising industry
  • Banner types and sizes
  • Advertising rates and revenues
  • Cost per click
  • Cost per impression
  • Developing your campaigns
  • Flash, multimedia& interactive advertising
  • Tracking, Metrics  and Measuring
  • Case studies
  • Getting better results
  • Maximising revenues
  • Ad creative and ad copy

Develop and Implement Successful online Advertising Campaigns

Statement of AchievementPlease enquire for prices and more information
Duration: 9 Hours
Delivery: Online
Code: DMI006