COURSE STRUCTURE
There are eight lessons in this module as follows:
1. The Publishing Process
2. Law and the Media
3. Ethics & Morality
4. Production Systems I from writing to printing
5. Production Systems II
6. Layout for Print Media
7. Media Advertising
8. Marketing and Distribution Systems Print & Electronic Media


AIMS

• Develop a better understanding of the nature and scope of processes in a variety of different types of publishing workplaces.
• Discuss thelaw in relation to the media, whether as a journalist, editor or publisher.
• Discuss the basics of Ethics and Morality in relation to Publishing.
• Explain the Production Systems of publishing from writing to printing.
• Describe the scope of work involved in layout and design requirements for the Print Media.
• Explain what Media Advertising is and understand the processes for publishing advertising content.
• Describe the marketing and Distribution of published items as well as those through Electronic Media.

Duration: 100 hours

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